FCC and IRS Guidelines for PSAs
- The Federal Communications Commission (FCC) and the Internal Revenue Service (IRS) have established strict guidelines for PSAs. These guidelines must be firmly adhered to. Please keep them in mind when you submit your announcement for consideration to KXCR Radio.
- The purpose of the PSA is to notify the public about an event, not to promote the event.
- Announcements may not include an inducement to buy, sell, rent or lease.
- Announcements may not contain price information, including fees, or references including “free,” “sale,” “half-price” or “discount.” If an event is free, it’s permissible to indicate that it's “open to the public.” If an event requires tickets, the PSA may tell listeners where tickets are available.
- Announcements may not be for commercial purposes. If it involves money or measurable benefit, the recipient must have 501(c)(3) status. Announcements for fundraisers at commercial establishments will not be accepted, even if a portion of the funds are donated to charity.
- Announcements may not contain comparative or qualitative language, like “the best in our area,” or “the most popular…”
- Announcements may not contain a call to action, such as “be sure to attend” or “hurry in today.”